April 6th, 2018
Today, Albourne Estate is unveiling their take on the Italian favourite, made solely from grapes of the 11 hectare Sussex vineyard.
The spirit, named 40 after the number of botanicals with which it has been infused, has already won its first award in The Spirits Business Master 2017 blind-tasting competition.
And vineyard owner Alison Nightingale, renowned for her white still and sparkling wines, says that the timing of the 18% alcohol content drink is opportune as vermouth – popular in the seventies with big names such as Cinzano and Martini Rosso – is becoming fashionable again.
“Everyone was drinking vermouth straight or with a mixer back when Leonard Rossiter famously threw his Cinzano over Joan Collins in those iconic TV adverts. But then it took the back seat as people became more accustomed to drinking wine at home,” says Alison.
“Now as we have seen with Campari and Aperol, the classics popular in the seventies, there is a revival of interest in vermouth,” she adds. “Vermouth bars are opening in London, following the trend in New York and it is a popular ingredient in Negroni, the cocktail of the day.”
But she says, the challenge now is to re-educate drinkers on enjoying vermouth as a straight drink, or with a mixer, as well as in cocktails. A lot of people will be drinking vermouth in cocktails and not realising it, she explains.
“Our mission is to remind people to really appreciate the blend of botanicals by drinking vermouth straight. Many people will be enthusiastic once this is re-discovered and pairing 40 with food will be a big part of this.”
You can read more and purchase the drink here.