August 25th, 2017
Chapel Down has announced its sponsorship of a race at Ascot, one of the world’s most prestigious racecourses. The ‘Chapel Down Handicap Stakes’ will take place at the Ascot Festival of Food & Wine on Saturday 9th September.
This follows the Kent-based wine producer’s announcement earlier this year that Chapel Down wines are now served in bars and restaurants across Ascot Racecourse. Its sparkling wine displaced the racecourse’s entry-level Champagne and confounded ambitous expectations with 5,000 bottles sold during Royal Ascot week alone. Chapel Down also hosted pop-up bars at key racedays during the summer.
The four day festival next month will celebrate the very best of British food and drink from over 140 producers during one of the popular racing weekends of the summer. Chapel Down will be serving a range of both sparkling and still wines, together with its Curious beer, from the Chapel Down Chalet within the Food & Drink festival area throughout the four days.
Chapel Down Managing Director, Mark Harvey, said: “We’re thrilled to be working with the team at Ascot on an association that resonates well with our consumers. What better way to enjoy a glass of fine English Sparkling Wine than at the iconic and quintessentially English setting of Ascot Racecourse!”
Jonathan Parker, Director of Food & Beverage at Ascot Racecourse, said: “Quality food and drink is an important part of the Ascot Racecourse offering and we are delighted to welcome Chapel Down as a race sponsor.
“The Festival of Food & Wine Racing Weekend in September is a culinary highlight, combining two days of exhilarating Flat racing with a four-day celebration of food and wine and we are sure that Chapel Down will continue to be a success amongst our racegoers.”
The Ascot race sponsorship is the latest in a list of British partnerships for Chapel Down. Earlier this year, Chapel Down became the official wine partner to the Oxford & Cambridge Boat Races, and is also an official wine partner to the Royal Opera House, London Symphony Orchestra, The Donmar Warehouse theatre and the Curious Arts Festival.