February 14th, 2018
Wines of Great Britain (WineGB) has unveiled its new branding to support the UK wine industry’s new name and identity, along with an announcement of its activities in 2018.
A rebranding of the industry’s competition (now named WineGB Awards) and English Wine Week/Welsh Wine Week is expected to follow shortly.
Julia Trustram Eve, marketing director at WineGB, said: “We are proud and delighted to launch our new branding. It was important to us to have a device that is memorable and recognisable, authoritative and adaptable. We wanted the branding to be contemporary and stylish, to reflect the quality and heritage as well as the exciting future of our industry and its wines, and with this design we have it.”
The design principles behind the new branding are detailed in the company's press release: “The ‘roundel’ is styled to be easily recognisable and incorporates the key elements of the industry, featuring grapes and wines through illustration and wording, together with the prominent use of the union flag which also highlights the growing international reputation for its wines.”
Much thought went in to the right name for the new organisation. Wines of Great Britain (WineGB for short) was agreed by senior industry producer members, including the organisation’s Board and other key leaders within the industry. It also follows an industry-wide consultation with its member vineyards from across the country and the name and new branding received full approval from the industry.
Reference to ‘Great Britain’ represents the collective of England and Wales as wine producing regions which are often linked together, particularly overseas. GB has a global standing, and it was deemed fitting that its industry’s wines were under that same banner.
WineGB worked with Tom Clarke of design agency Irving & Nichols to produce the logo and branding. “We knew that the overall style should not look like a creative drinks brand, but rather carry the air of government authority about it, whilst reflecting the elegance and quality of English and Welsh wines,” Mr Clarke said. “It was also important that the device should not encroach on an individual wine brand or bottle design but be entirely complementary.”
WineGB’s branding and name will be communicated through its marketing materials and devices over the coming months. A new website is expected to be launched soon.
WineGB also announced its major events for Spring 2018 in the press release. These include an Annual General Meeting of the Membership and Members’ Conference at Vintners’ Hall on Wednesday 25th April; a wine tasting event for trade and press on Thursday 26th April at RHS Lindley Hall, London; and the marketing campaigns English Wine Week and Welsh Wine Week 2018, which will run from Saturday 26th May to Sunday 3rd June.
Wines of Great Britain follows the formal merger on 1st September of the two industry bodies: United Kingdom Vineyards Association (UKVA) and English Wine Producers (EWP).