If you work at a law office that helps people, mass tort cases can help your firm grow. Mass tort cases happen when many people are hurt by the same thing. To win these cases, you need to find people who were hurt. These people are known as leads. Mass tort leads are individuals who think they were hurt by something in a mass tort case. They might fill out a form on the internet or call your office. Sometimes, they can click and respond to an ad to show they are interested.
A lead is not a client yet, but someone who might become your client. Thus, you need to check if they qualify. Good leads share important details such as how they were hurt. They also let you know how the accident happened and what caused it.
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Understanding Mass Tort Cases
Mass tort happens when many people get hurt in the same way. However, everyone has their own story. It is not like a big group lawsuit where everyone is treated as one. In a mass tort, every person’s case is looked at by itself.
As a lawyer, you help regular people and not big companies. Your job is to show that someone was hurt and who is responsible. Then, you help the hurt person get fair money for their trouble. Mass tort cases need a lot of people, and so, you need many clients to make the case strong.
If you do not have leads, it is hard to find the right people to help. Even if you have a good case, you cannot win without clients.
Mass tort leads are not for immediate cases, but can help your practice grow over time. You need to pick good sources to get leads and find a good way to talk to the affected people when they call. This helps you build a long list of future cases.
Common Sources of Mass Tort Leads
Mass tort leads can come from many places. One common place is the internet, where you might see ads when you search for things online. You might also see them on websites or social media apps. These ads help find people who are looking for help.
There are other ways to find leads, too. Some come from TV commercials or emails sent to people. Sometimes, other lawyers or friends may refer people to you.
There are also companies whose job is just to find these leads for you. Each place is different, and some cost more money than others. Some bring better quality leads, and others get answers faster. These differences change how well your plan works.
There are two main types of leads from generating agencies. One is called exclusive, and the other is shared leads. Exclusive mass tort leads are just for you, and no one else gets them. This means you do not have to worry about other lawyers getting the leads and calling the same person. I recommend allocating additional funds to them to enable easier conversion and support your firm’s growth. I get high-quality, exclusive mass tort leads here that have been well-screened and are a potential addition to my portfolio.
Shared leads are different and go to more than one law firm. They cost less to buy, but you have to work harder to reach them fast and first. You also need to think about what your team can handle. Speed is important when it comes to shared leads. When someone asks for help, they might feel scared and not know what to do. If you answer them fast, they will trust you more and pick you as their lawyer.
Screening Lead Quality
Some leads are better than others. Good leads tell you the truth and give you clear facts. They fit what you need for your case. On the other hand, bad leads can be a problem and might miss some important information. For example, they might be old news or not fit the case.
You must check your leads carefully by asking questions. Check if the person used the product and ask about their injury. Also, ask them when it happened. This makes sure the lead follows the rules for your case. Checking leads helps you save money. It also saves time and helps your team work on the best cases.
If you do not check well, you might waste your time and work on cases that you cannot win. You should keep count of your wins and see how many leads become real clients.
