Turning Your Passion Into A Career

It has become all too common for people to end up working in a career for which they have no passion. And this is often a necessity for survival. It has always been extremely difficult to monetize your passions. That was until the digital age. Modern technology, primarily smart phones and social media, has provided us with more opportunities than ever before to branch out and forge our own paths when it comes to our careers.

You only need to scroll through TikTok or Instagram to see how many influencers are making a career out of their hobbies and interests. Gamers making a fortune streaming on Twitch. Fashionistas earn a killing through sponsored content. No matter what your passion is, there is likely a market for it.

But this is a food blog. So, naturally, we are going to be looking towards the culinary world for inspiration today. Food is, to many people, far more than just a source of energy and nutrition. It is a way of connecting with others and the world. A way of sharing their culture. A means of expressing themselves. If this sounds like you then you’re likely a foodie. And we are here to show you how you can monetize your cooking passion!

Social Media Is Key

Now the most obvious way to monetize food is by opening a restaurant. But this is a huge undertaking. And the business aspects of running a restaurant will very quickly draw you away from actually cooking. And the sad truth of the restaurant industry is that a lot of passionate chefs slowly lose their spark due to how demanding the industry can be.

So instead you need to look for alternative options. And social media is going to be your best bet. Ideally you want to use as many platforms as possible. But Instagram, TikTok, and YouTube are going to be where you earn most of your income from. Your primary platform will depend on what type of content you are looking to produce.

YouTube is best for longer form content such as in-depth cooking tutorials or cooking challenges. It is also a lot easier to earn money from YouTube video monetization. TikTok is ideal for posting quick recipes. Instagram is the middle ground between both these platforms. Plus it also allows you to post pictures too. Meaning you can construct a virtual portfolio of your work.

But it isn’t enough to just post on your social media channels. You need to start amassing followers as soon as possible. There are a few ways to go about this. When you’re first starting out I recommend buying followers or likes for your content. Sites like Proflup.com are ideal as it is here where you can buy monthly Instagram likes that will massively boost your profile’s engagement and should quickly bring in a wealth of natural followers.

Buying followers and likes is a great method to begin with. But you eventually need to migrate away from it as your follower base expands. You will want to start finding new ways to bring in followers such as collaborating with other cooking influencers or securing a sponsor. Which leads us nicely into our next subject.

How To Make Profitable Content

One of the main issues facing modern cooking bloggers and influencers is the fact that the market has become very saturated. There are thousands of amazing foodie pages on every social media platform. So you need to figure out a way to make your content stand out from the rest.

One thing you need to do is avoid becoming too generic with your content. Simple, basic recipes are great but they won’t draw in a consistent audience. If you are sharing recipes or creating cooking tutorials you need to add your own twist to the dishes to stand out. A great starting point is to focus on the unique culinary aspects of your home city. Cultural cooking is a hugely popular market. So lean into it as much as possible.

You also need to sell yourself. Especially if you’re making cooking tutorials. Cooking while teaching at the same time can be quite difficult. So make sure you rehearse your tutorials a few times. Especially since doing reshoots is going to be far more expensive and time consuming. You need to work on your stage presence. Ensuring you are speaking clearly and using open body language. Avoid turning your back to the camera where possible and ensure that you are explaining every step in the cooking process in a way that even the most novice cook can understand.